Zune and Bun B of UGK Launch Marketing Strategy
REDMOND, WA — June 04, 2008 — Fresh off the heels
of a #1 Rap/R&B album, Bun B and Rap-A-Lot Records are looking for
the nation’s next rap superstar and have teamed with Microsoft Zune to
launch the ultimate contest for aspiring artists to win a chance at
stardom. Through July 1, entrants can download an exclusive Bun B
instrumental Mp3 track from Zune Marketplace, record their own original
rap over the track, and submit their demo to Rap-A-Lot Records. At the
completion of the contest one winner will receive an expense paid
trip to Houston, TX where they will record the track in a studio with
Bun B and have a chance at an exclusive recording contract. The
winner’s track will also be featured as a free download on Zune
Marketplace in September.
The instrumental Mp3 track can be
accessed through Bun B’s profile in the Zune online music community,
and can be downloaded for free through http://www.zune.net/bunb.
The competition is the latest element of a multi-tiered marketing and
promotional partnership the artist has embarked on with Zune during the
past year and is being promoted in conjunction with the release of his
latest album II Trill. Fans who buy the new CD at Best Buy will receive a coupon for $25.00 off an 8GB Zune digital media player while supplies last.
To access the free Bun B instrumental track go to: http://www.zune.net/bunb
For contest rules and submission info go to: http://www.rapalotrecords.com/RYouIITrill/
