Basketball and Hip-Hop Lifestyle
LeBron James and Nike released LeBron’s signature series clothing line just in time for the Holiday season. For Holiday 2011 basketball superstar LeBron James gets the Nike Sportswear collection treatment with a series of iconic Nike silhouettes adorned with some personal storytelling. Despite not winning an NBA Championship, LeBron has handled the pressure well. He [...]
Chris Paul recently released his fourth signature basketball shoe from Jordan Brand called the CP3.IV. The CP3.IV is a low-cut, lightweight construction that once again incorporates the Podulon cushioning system in the midsole for added responsiveness and comfort. The geometric and jagged design elements were inspired by a style of robots from Tokyo, with the [...]
The NBA recently released the new NBA All-Star jerseys for LeBron James, Kobe Bryant, Chris Paul, Dwight Howard, Dwyane Wade, Derrick Rose, Carmelo Anthony and Amar’e Stoudemire. The NBA All-Star game in Los Angeles should be great to watch. Check out all the NBA All-Star 2011 jerseys on Streetball. NBA All-Star Jerseys 2011 Check back [...]
I’m going to buy this book. The NBA has returned to prominence on the backs of phenoms like LeBron James, Kobe Bryant, and Kevin Garnett. The media promotes them, the shoe companies pay them, and America applauds. But how exactly do such players reach the pros? What do they give up to get there? And [...]
LeBron James and Nike recently released the LeBron VIII sneakers. Here are some great pics of the LeBron 8. The sneakers retail for $159.99. The LeBron 8 is built on a basketball specific Max Air 360 unit – combined with Flywire technology – for the ultimate cushioning with lightweight comfort and lockdown control. Sounds a [...]
Collective Licensing International announced the official re-launch of the Above The Rim (ATR) brand, targeting young, talented players and defined by a compelling new brand message: Elevate Your Game. Elevate Your Team. Elevate Yourself. Above The Rim. The formal launch will be marked by an exciting New York City industry event on Thursday, October 28 [...]
Here are some great pics of the new Jordan Take Flight sneakers. The Jordan Take Flight streetball shoes retail for $150. Jordan Take Flight Pics
NBA 2K11 releases on October 5, 2010. NBA 2K is the basketball game that everyone plays, from NBA athletes to celebrities to music artists. When you’re the #1 selling NBA videogame two years in a row, the #1 rated NBA videogame 10 years in a row, and have collaborated with back-to-back NBA champions, Kevin Garnett [...]
The history of Nike contains a truth that can also be used to describe its future: Innovation breeds performance, and craftsmanship breeds authenticity. For more than thirty years Nike has been dedicated to elevating the performance of athletes by creating the most innovative product. To Nike, innovation is not a call to develop products that [...]
As the World Basketball Festival comes to a close and the Basketball Hall of Fame enshrines its newest members, UNDRCRWN does their part in celebrating international dominance within the world of basketball. Start with three of the game’s all-time greats: Michael Jordan, Magic Johnson and Larry Bird. Add Charles Barkley, as well as seven more [...]
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