Basketball and Hip-Hop Lifestyle
Collective Licensing International announced the official re-launch of the Above The Rim (ATR) brand, targeting young, talented players and defined by a compelling new brand message: Elevate Your Game. Elevate Your Team. Elevate Yourself. Above The Rim. The formal launch will be marked by an exciting New York City industry event on Thursday, October 28 [...]
Here are some great pics of the new Jordan Take Flight sneakers. The Jordan Take Flight streetball shoes retail for $150. Jordan Take Flight Pics
NBA 2K11 releases on October 5, 2010. NBA 2K is the basketball game that everyone plays, from NBA athletes to celebrities to music artists. When you’re the #1 selling NBA videogame two years in a row, the #1 rated NBA videogame 10 years in a row, and have collaborated with back-to-back NBA champions, Kevin Garnett [...]
The history of Nike contains a truth that can also be used to describe its future: Innovation breeds performance, and craftsmanship breeds authenticity. For more than thirty years Nike has been dedicated to elevating the performance of athletes by creating the most innovative product. To Nike, innovation is not a call to develop products that [...]
As the World Basketball Festival comes to a close and the Basketball Hall of Fame enshrines its newest members, UNDRCRWN does their part in celebrating international dominance within the world of basketball. Start with three of the game’s all-time greats: Michael Jordan, Magic Johnson and Larry Bird. Add Charles Barkley, as well as seven more [...]
Nike, Jordan Brand and Converse captured the basketball world at the World Basketball Festival this weekend in New York City. In addition to the great players, teams and artists, Nike released some great gear. When Nike does things, they do them well. They had Michael Jordan, Lebron James, Kobe Bryant, Chris Paul, Dwyane Wade and [...]
Jay-Z is streetball. I couldn’t think of a better artist to perform during the World Basketball Festival. On Thursday, August 12, NIKE, Inc. will bring together the world of sport and entertainment in an unprecedented way as one of basketball’s most prestigious teams shares the stage with one of the world’s greatest entertainers. Music mogul [...]
Undrcrwn recently released the “King James” Miami Heat T-shirt. Love him or Hate him, I suspect many of you will be watching once the season starts. You can buy the limited edition King James Tee at www.shopundrcrwn.com.
Jordan Brand has been releasing a steady stream of streetball shoes. The next shoe to be released is the Air Jordan Alpha 1 Outdoor. Here are some sneaker pics of the Air Jordan Alpha I Outdoor basketball shoes.
In the first picture is La Fusion, the team from France that won the 2010 Quai 54 tournament. Other pictures include the Chris Paul CP3 Quai 54 sneakers, Air Jordan 9 Retro Quai 54 shoes, Jordan Team Iso Quai 54 sneakers, Guy Dupuy – the winner of the Quai 54 slam dunk contest and Fat [...]
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