Jay-Z
Jay-Z is streetball. I couldn’t think of a better artist to perform during the World Basketball Festival. On Thursday, August 12, NIKE, Inc. will bring together the world of sport and entertainment in an unprecedented way as one of basketball’s most prestigious teams shares the stage with one of the world’s greatest entertainers.
Music mogul and multi-platinum selling recording artist Jay-Z will take the stage at New York’s Radio City Music Hall for an electrifying musical performance following a one-of-a-kind, on-court showcase featuring finalists for the 2010 USA Basketball World Championship Team as part of the inaugural World Basketball Festival – brought together by Converse, the Jordan Brand and Nike Basketball.
“We’re excited to bring together the international prestige of Jay-Z and the USA Team on stage at famed Radio City Music Hall to open the first World Basketball Festival. This will be a historic night,” said Trevor Edwards, Nike VP Global Brand and Category Management.
In addition to the performance, Nike will also release a new sneaker for Jay-Z called the Air Force 1 HOV.
Nike Air Force 1 HOV
Jay-Z AF1 HOV
Jay-Z Air Force 1 HOV
Nike has distributed tickets for the Radio City Music Hall events to a number of New York area community groups and charitable organizations, as well as youth clubs and youth basketball leagues. Distribution to the general public has been driven through on-going promotions with radio station Hot 97 and through retailers Modell’s, Foot Locker, Niketown and House of Hoops. Additional ticket information can be found at http://www.facebook.com/wbf.
The entire Radio City Music Hall basketball and musical performance will stream live on http://www.facebook.com/wbf beginning at 6:30 p.m. EDT until its conclusion. Following the event at Radio City Music Hall, highlights will be available online at NBA.com and USABasketball.com.
