Last season the NBA added 24 TV partners in China and currently has relationships with 51 TV stations that provided NBA programming to 34 million viewers per week and more than 1.2 billion viewers for the 2006-07 season. With 300 million people playing basketball in China, approximately 80% of males 15-24 in the top 11 cities of China considering themselves NBA fans and 20% of traffic to NBA.com coming from China, basketball is rapidly growing in popularity. The league maintains marketing partnerships in China with 20 of the world’s leading brands and makes products available to fans in more than 50,000 locations. The NBA is conducting more than 170 special events in 112 cities in Greater China including the NBA China Games 2007.

In addition, the NBA China 2007 pre-season games will be televised in  200 countries.   The basketball games will be  broadcasted in HD and available via  mobile phones.