Peak Sport Deal with NBA

Peak Sport, a well-known branded sport products company in China, held a grand ceremony on January 21, 2010 in Beijing to announce the kick off of “Peak – NBA Youth Basketball Development Plan”, which aims to cultivate reserve forces for the China basketball industry and further promote its development.

“Peak – NBA Youth Basketball Development Plan” is a large-scale nationwide basketball promotion campaign jointly launched by Peak Sport and NBA. “Peak NBA 5 on 5 Basketball Tournament” will be the highlight of the Project. The targeted participants of the tournament are the young basketball enthusiasts aged between 18 and 24.

Basketball games will be held in 12 major cities all over the country including Beijing, Shanghai, Guangzhou, Wuhan, Nanjing, Xi’an, Zhengzhou, Changsha, Shenyang, Chengdu, Chongqing and Qingdao. The winning team from each city will join a comprehensive NBA training camp conducted by athletes and coaches from NBA, NBDL and WNBA, and will undergo a series of professional basketball training. During the training, the participants will have a chance to play in courts with NBA stars Jason Kidd and Ron Artest. All the winning teams will compete in the National Final and the champion will visit the US, watching the home matches of the Lakers team and the team’s pre-match training. The visit will provide a great opportunity for the participants to learn the world-class techniques from the NBA stars. They may even have a chance to have dinner with Ron Artest.

With respect to the kick off of “Peak – NBA Youth Basketball Development Plan”, Mr. XU Zhihua, Chief Executive Officer and Executive Director of Peak Sport, said: “We have been contributing our effort to the development of the basketball industry for the Chinese youth for years. However, as the events held in the past were not systematic and inter-related to each other, the promotional effect might not be maximized. The launching of “Peak – NBA Youth Basketball Development Plan” is an important development strategy of Peak Sport, which consolidates the Company’s basketball promotional activities into a planned and systematic long term development project, and it also helps raise the standard of the China basketball industry to an international level.”

Mr. Xu considered that apart from being a social responsibility which a branded sport products company should take in the fast-growing economy of China, the project also helps enhance the exchange of basketball culture between China and the overseas. Meanwhile, the project is a long term strategy to enable Peak Sport to maintain its unique positioning in the China professional sport products market, to boost its brand recognition, and to increase its market share.

Kobe Bryant Beijing Olympic Games

Kobe Bryant has put aside the Lakers loss to Boston in the 2008 NBA Finals and re-ignited his passion for the sport he dominated this past season. He said he is looking forward to the competition and pressure the United States faces heading into the Beijing Olympics.

“What we have is a determination to win,” Bryant said after the first day of practice at Valley High. “We have guys who work extremely hard, play hard, play well together and go out there and do what we do best.”

Kobe Bryant Stretching after USA Basketball Practice

“There is pressure every time we play, pressure to win, especially for us, USA Basketball,” Bryant said. “It comes with the territory. It comes from playing sports. Pressure comes along with it.

“But everyone is used to dealing with it. We thrive on it.”

USA Olympic Basketball Team

The 2008 Men’s USA Basketball Team is representing all the Streetball players around the world at the 2008 Beijing Olympic Games on 08-08-08.

Here is preview of the USA Basketball Team connecting with the streets.  Nike Basketball participated in the event along with the NBA players and coaches.

Lebron James, Kobe Bryant and Carmelo Anthony are featured in the basketball video now playing at Streetball.com.

Lebron James and Kobe Bryant in the 2008 Beijing Olympic Team Video

ComScore Report Analysis of Basketball Traffic to NBA Website

Demonstrating streetball and basketball’s worldwide audience is on the rise, internet research firm comScore reported that 54% of traffic to NBA.com in April 2007 came from overseas.

North America represented 46% of the basketball website’s visitors, the Asia Pacific region accounted for 36.6%, followed by Europe (11.7%), Latin America (3.5%) and the Middle East-Africa (2.1%).

China accounted for the most international visitors overall with 2.8 million.

Basketball Market Research reports that there are over 300 million people play basketball in China.