ComScore Report Analysis of Basketball Traffic to NBA Website

Demonstrating streetball and basketball’s worldwide audience is on the rise, internet research firm comScore reported that 54% of traffic to NBA.com in April 2007 came from overseas.

North America represented 46% of the basketball website’s visitors, the Asia Pacific region accounted for 36.6%, followed by Europe (11.7%), Latin America (3.5%) and the Middle East-Africa (2.1%).

China accounted for the most international visitors overall with 2.8 million.

Basketball Market Research reports that there are over 300 million people play basketball in China.