Peak Sport Deal with NBA

Peak Sport

Peak Sport, a well-known branded sport products company in China, held a grand ceremony on January 21, 2010 in Beijing to announce the kick off of “Peak – NBA Youth Basketball Development Plan”, which aims to cultivate reserve forces for the China basketball industry and further promote its development. “Peak – NBA Youth Basketball Development [...]

Kobe Bryant Beijing Olympic Games

Kobe Bryant USA Basketball

Kobe Bryant has put aside the Lakers loss to Boston in the 2008 NBA Finals and re-ignited his passion for the sport he dominated this past season. He said he is looking forward to the competition and pressure the United States faces heading into the Beijing Olympics. “What we have is a determination to win,” [...]

NBA China Basketball Market Research

NBA Players

BEIJING – The NBA is America’s leading sports export to China, and it’s about to begin an unprecedented expansion in the world’s fastest growing major economy. The lure of a country with 1.3 billion people, where 300 million play basketball – that’s the entire population of the United States – is too lucrative to resist.  [...]